Instagram Threads Gets Highly Requested Feature, Puts It in Closer Competition with X/Twitter
Breaking News: Instagram’s Text-Based Social Networking App Gains Ability to Save Posts
In a move that puts it even closer in competition with X/Twitter, Instagram’s text-based social networking app, Threads, is experimenting with the ability to save posts. This highly requested feature allows users to bookmark favorite posts for later review, marking a significant upgrade to the platform.
The New Feature: Saving Posts on Threads
According to an announcement made by Instagram Head Adam Mosseri in a post on Wednesday, the company has just started testing this new feature with select users. Those who have access to the test can find the save option under the three-dot menu in the top-right corner of a post.
However, it’s worth noting that the location of this feature is a bit counterintuitive, as it’s hidden under the "More Options" menu. In contrast, Instagram’s bookmarking icon is easily accessible next to the like, comment, and share buttons. X recently moved its bookmark button on iOS to make it easier for users to find. It will be interesting to see how Threads decides to optimize the placement of this feature.
A Long-Awaited Feature
The ability to save content for later has been a highly requested feature by Threads users. This is especially true for posts that include links to longer articles, where users may not have the time to read them immediately but want to revisit them later. With this new feature, users can bookmark their favorite posts and review them at their convenience.
Threads’ Continuous Improvement
Since its debut last year, Threads has been continuously rolling out new features to appeal to users and take on rivals like X, Bluesky, Mastodon, Nostr, Post, and Spill. One of the most notable upcoming features is a "Trends" feature that will surface trending topics.
Impressive User Growth
As revealed during Meta’s fourth-quarter earnings report, Threads has reached an impressive milestone of over 130 million monthly active users. This represents a significant increase of 30 million from Q3, demonstrating the platform’s rapid growth and adoption.
The Future of Social Networking
Threads’ ability to save posts is a significant step forward in its evolution as a social networking app. As the platform continues to innovate and improve, it will be interesting to see how users respond to this new feature and whether it helps Threads gain even more ground in the competitive world of social media.
Related Topics:
X/Twitter and Instagram’s Rivalry
The rivalry between X/Twitter and Instagram has been heating up in recent months, with both platforms vying for users’ attention. Threads’ new feature to save posts puts it even closer in competition with its rival, making it an exciting development for social media enthusiasts.
Threads’ User Growth
Threads’ impressive user growth is a testament to the platform’s popularity and appeal. With over 130 million monthly active users, it’s clear that users are finding value in the app’s unique features and approach to social networking.
The Future of Social Networking
As social media continues to evolve, platforms like Threads are pushing the boundaries of what’s possible. By introducing innovative features like the ability to save posts, Threads is setting itself up for continued success and growth in the competitive world of social networking.
Conclusion
Instagram’s text-based social networking app, Threads, has just gained a highly requested feature that puts it even closer in competition with X/Twitter. The ability to save posts allows users to bookmark favorite posts for later review, marking a significant upgrade to the platform. With its continuous innovation and impressive user growth, Threads is an exciting development in the world of social media.
About the Author
Lauren Forristal covers media, streaming, apps, and platforms at TechCrunch. She has written extensively on topics related to social media and technology, providing valuable insights for readers.
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